Client: United Development

Architect: Candalepas Associates

Style: 1:100 Stylised Marketing Model with Interactive Lighting

Materials: Frosted acrylic glazing; Laser cut painted facades; 3D printed facade elements

This model, a residential development designed by Candalepas Associates for United Developments Sydney was constructed in 2017. Modelcraft produced numerous samples and prototypes for both the client and architect to capture the vision both parties had for this unique landmark building. When it comes to Marketing models we often find ourselves in the blurry area between the client’s quest for realism and the architect’s more subdued and stylised approach. This model shows a muted colour pallet with realistic elements such as trees, cars, and figures sprayed to match the background of the base on which they sit.

The model presented as a sculptural centrepiece within the Marketing Sales suite - a true ‘hero style’ model.

Modelcraft work in association with industry specialists, such as Ligthtswarm, to develop and integrate interactive lighting into our high end marketing models. In keeping with the rest of the model only low cool white lighting was used. The coloured lights show the versatility of these programmable LED units.

See more examples of Marketing Models with Interactive Lighting.