Monochrome Presentation Models

This type of model is often preferred by architects and designers as it allows a greater focus on form, scale and texture without the interference of colour, which, can be a distraction and deviation from the core objective within the early stages of design. Modelcraft have found the use of colour on models over the years to be an extremely subjective topic that often requires tactful guidance to navigate. The monochromatic model removes this subjectivity and can offer a clean and precise approach to a project which is useful not only for design reviews and public consultation but also in marketing and sales suites where a minimalist and refrained approach is considered more desirable.